Susan Meier's Sometimes Crazy, Sometimes Spot On Thoughts about the Ninc Conference

Long title...interesting post. LOL

The Ninc (Novelists Inc.) Conference is long and intense. People from the industry attend and for the most part they are the speakers during the day. At night, we have what we call night owl sessions. These are led by authors and frequently are roundtable discussions, not workshops.

There is so much great information at this conference that I take notebooks full of notes. But, invariably, I come away with two or three takeaway points that I can actually implement. So I don't have to type pages of notes to you. This might not even be a long blog. LOL

So what did I learn from the CEO of Sourcebooks, Porter Anderson, Hugh Howey, a little contingent from Amazon, etc?

1. The industry is changing...No, duh, right? Well, this change runs deeper than the fact that authors can now self-publish. Because there are more ways to publish, an author (and if she has one, her publisher) needs to interpret the sales numbers differently. If you sell well in Walmart, for instance, you should be targeting Walmart readers and you or your publisher should make sure tons of your books go to Walmart. BUT...This also means certain types of advertising won't be effective. If you're an impulse buy at Walmart is an ad on an obscure blog site effective? Maybe not. (Okay...Probably not.) However, if the majority of your sales are esales to readers whose impulse takes place when they pick up their ereader or when they read your latest blog (or interview), then the same ads that won't work for that Walmart author will work for you.

But it goes beyond the simplistic. Seriously. Do Indies complain that they only have esales? No. They rejoice. If there's no print copy of their book, or if they have a Createspace book (Print on Demand) for their loyal print readers, they don't stress over what might actually only be a courtesy to their print readers. They focus on the numbers that count.

Which means...in the end...traditional publishers can no longer look at a "sales" number which lumps everything together, they need to break that number down and analyze it.

Do they? Will they?

Who knows. LOL

2. We need to take a second look at our social media efforts. Readers hate buy my book, buy my book, buy my book...Oh, hell, I'm just going to say it...I HATE buy my book, buy my book, buy my book on Twitter and Facebook. Now, that's not to say, you can't have a post that says, Halleluiah, my book is out TODAY or next week or here's my new cover. What it is saying is that you shouldn't schedule a post every 15 minutes that says buy my book. I know. I know. The first post is going to get lost...but ... You do not want to turn readers off.

So...If we can't hawk our books...How should we be looking at social media?

After going to a number of workshops given by publicists, publishers and the guys from Dit Dat, I analyzed my notes (You're shocked I know...) and saw a thread that basically says, your social media posts should tell people who YOU are. (For better or for worse, my beer Friday posts may have led many people to buy stock in the company that owns Michelob Ultra.)

Readers (ultimately...eventually) are interested in your next book. (Thank God.) But when they see you on social media they are curious about YOU. Day-to-Day YOU. Hey, here I am in my PJs, eating peanut butter toast, about to start my novel.

You hate that, right? You don't want to see "I'm eating peanut butter toast" from your author friends. You think that's stupid. Yeah, but you know your author friends. You LIVE the same experience. So it's not fascinating to you. But it is to readers.

And like it or not, readers hunt you down on social media for just this kind of tidbit. Not to hear buy my book, buy my book, buy my book.

So how do you sell books to them? With your sparkling personality? Some of you may be lucky enough to do that...LOL...but most of us just don't sparkle that brightly. LOL What we need to do is befriend them enough, or post enough, or post interestingly enough that eventually they go to our website, FIND EVEN MORE PERSONAL STUFF...and eventually go to our books page.

Whew. That sounds like a lot of work. Especially, for one reader.

Yes. But here's the deal. If your book is in Walmart. A small crowd doesn't gather around it, chat about you, say kind things about your last book, and then ultimately clear the shelf of your novel. No. One customer at a time walks up to the shelf. She looks at all the AUTHOR NAMES (Sorry, but contrary to what lots of traditional publishers think, I believe readers first look for author name.) Then she looks at covers and titles...almost simultaneously. ie The cover will attract, then the title will create curiosity...then she picks up the book and reads the back cover blurb...and, well, you know the rest.

My point, though, is that you are selling to one person at a time. You always have been.

So social media is the place where readers befriend you, get interested in or curious about you. From there they may jump to a book site and look at your books...but (according to the people I heard at Ninc) more than likely they will go to your website. Where they still want to know MORE about you, which means...

3. The website isn't dead.

And, in fact, it can be your most effective tool. But, readers still don't want to read buy my book, buy my book. They want to see a bit more about YOU, your interests, your life. They want your grandmother's pie recipe. Or a free read. Or a public service announcement like...Support the American Cancer Society...because the very fact that you are kind enough to have a message like that says something about you...in lots of different ways. Maybe even that you knew someone who died from cancer and that's why you support the cause.

So what does all this mean?

Well, first off...interpret your numbers correctly and, secondly, YOU are the commodity readers want until they buy your book. And even after a reader buys your book and reads it, she wants to know a little sumpin' sumpin' about the person who wrote the book she loved. Why did you write it? How did you get interested in cowboys, space aliens, tycoons, serial killers?

It's now a relationship. If you're lucky, it becomes a love match. <3 font="">

Now, do you have to tell them everything? The color of your undies? Your addiction to THE BLACKLIST? I say skip the undies and stick with things that can potentially connect you to your readers. A shared love of a TV show. A shared love of crocheting. Or even introducing them to something like the history of firehouses that potentially builds a hobby for them.

YOU DO NOT HAVE TO GET SO PERSONAL. You don't have to post pix of the grandkids if you don't want to. But that means you need to find other ways to connect with them. Because the key here is CONNECTION...

Oh, crap. It's almost 8:30 and I have to write. So I'm off for now.

But chew on all of that. :)

And Happy Monday

susan meier

On my way to Ninc

Ninc? What's Ninc?

Novelists Inc. The conference is in Tampa. I leave Wednesday. My capris are packed, along with my tank tops. LOL

So what are we going to do at the Ninc Conference?

Well, first ,you should know that to become a member of Novelists Inc. you need to have published at least two books. (Sorry, I know the rules have been updated, but I'm not familiar with the requirements pertaining to self-published.)

Because everyone in the group is multi-published, there are no workshops on "how to write." It's assumed we all know how to write. LOL Our workshops are on the industry.

And what an industry it is lately. LOL

There are speakers from Amazon, Apple, Kobo, Audible, Sourcebooks, Writer's Digest, Create Space, Audio Book Creation Exchange, Draft2Digital...not to mention agents, editors, publicists and best-selling authors.

We are going to hear some great stuff...some very technical stuff. So I'll be taking notes...in shorthand. LOL Because there is a lot I don't know!

A friend and I were talking a few weeks ago about using raffle copter to handle our giveaways. We talked about the ins and outs of it and suddenly paused. My friend said, "OMG, who would have ever thought we'd need to know this technical stuff?"

Well, none of us. LOL But the truth is we do need to know it.

So I'm away this week but I should have a doozy of a blog for you next week.

Happy Reading
susan meier

Never Say Never... :)

Many years ago, in the stone ages of print-only publishing, there were several nevers. Never write about a sports hero, an actor or a musician...the worst being country singers. Vampires were dead. (No pun intended.) Don't have anything supernatural in your book at all. Don't kill a dog. Don't mention God.

And don't even get me started about the "words" you weren't allowed to use. At. All. Ever.

Then pretty soon, the internet came along, and there was email, then Amazon, ereaders, epublishers, indie published writers and Konrath...and suddenly nothing was taboo. There are no sacred cows. There's no restriction on country singers. I'm reading a book about one now. LOL I've seen dogs killed and cats that talk. Witches and demons. Inspirationals and even, yes, Christian erotica.

If you want to write it...you can.

So the question becomes...should you?

The bottom line is money. (Drat.) Or maybe I should say the bottom line is your goal. Why are you writing this book?

If you want to change the world, have a story burning a hole in your heart, have a spouse who will pay the mortgage...you are free to move about the Internet.

If you want to earn a living, you're not going to have to pay attention to rules as much as you are going to have to watch what's selling.

Now, before you get angry and flick me off your screen...I'm not telling you to copy anyone's work.  You could be the trailblazer who writes the next big thing. There are a lot of us who don't follow the crowd. I was actually laughed at when I wrote my first baby book. I've made a living out of those squirming, peeing suckers.

The trick is, your book has to be worthy of attention to become a trendsetter. If you're not first (and, trust me, just about everything's already been done on the Internet) then you have to be the best. You have to bring an insight to the table no one's ever brought. Or a tone. Or a plot. Or a character.

And, really, it's not that hard. (Stop throwing old shoes.) All you have to do is follow a few rules.

What? I thought you said there were no rules.

There will always be rules. LOL But, seriously, I'm not talking about no country stars or sports heroes or demon daycare workers. I'm talking about rules of great writing. There really are rules about what makes a great book. They differ from genre to genre in some cases, but it's very easy to find a how-to book on basic structure.

And, yeah, like Picasso, you might be the author who bends the rules until they break, and become a grand success. But Picasso also said, "You can't break the rules until you know them." (And have perfected their use or some such thing...Can't remember the quote verbatim.)

So where am I going will all this?

I believe there is a market for every book. :) You can write crap (or I can write crap) and put it on the Internet and somebody will buy it. Maybe lots of somebodies.

But if you want to be great, if you want your books to be loved, to be remembered...you need to take your time, learn the rules of your genre, and write a great book.

Happy Monday

susan meier


PS I looked up the Picasso quote...“Learn the rules like a pro, so you can break them like an artist.”

Using Your External Conflict as a Vehicle

Since I promised you a serious, informative blog this week, I’m taking a lesson from a workshop I just did on writing the romance novel synopsis. Lots of good stuff in here…

Enjoy!

Using Your External Conflict as a Vehicle

The first three things an editor wants to see when she reads your romance novel synopsis are…

What gets them together?

What keeps them together?
What makes staying together difficult?

Questions 1 and 2, basically, should be your external conflict. But the answers to these questions shouldn’t just be “what” your external conflict is. It should show that your external conflict can drive your story.

For example…

In the first scene of my June 2012 release, THE TYCOON’S SECRET DAUGHTER, (a Rita finalist btw) the hero and heroine meet accidentally in the lobby of the local hospital. Divorced for eight years, they haven’t seen each other since the night she left him. She doesn’t want to see him. He was an alcoholic who made the last years of their marriage miserable. But HE wants to see her. He’s in AA…and as part of 12 steps, he needs to make amends.

THAT’S what gets them together. The inciting incident. Meeting in the hospital lobby.

What keeps them together is the daughter who runs out of the elevator, innocently saying…Hey, Mom, Grandma wants to know if you’re making that coffee.

Hero takes one look at the little girl, knows this is his daughter and his good AA intentions to make amends go flying when he realizes she’s kept his daughter from him for 8 years.

Do you smell more than coffee brewing! LOL

Of course, you do. That innocent encounter is our first sniff of the conflict. But it’s not the internal conflict. It’s the EXTERNAL CONFLICT a situation strong enough to drive an entire book.

External conflict (in Susan Meier World…which is something like a theme park but not exactly) is the thing that draws the hero and heroine together and keeps them together, even as it puts them at odds.

Now that he knows about his daughter, both the hero and heroine know they need to get him into Trisha’s life (now that he’s sober) as seamlessly and safely as possible. That’s their external goal. But…wow, he’s not too happy she kept his child from him and she’s not too happy to be forced to let him see the daughter she’s been protecting from him.

That external goal also becomes the “vehicle” for them to be forced to interact, albeit unhappily. His seeing their daughter forces them to spend time together. Without that daughter, they could meet, have a short conversation and walk away. With the daughter, they are forced to interact.

That’s what an external conflict does. It KEEPS THEM AT ODDS.

But, in this case, his wanting to see his daughter is also a VEHICLE to keep them together.

Sometimes, though, the external conflict doesn’t work to keep them together and you need a vehicle.

In a book I wrote many, many years ago, ONE MAN AND A BABY, the heroine was promised the job as manager for her dad’s horse farm, but one day her dad up and hires the hero. When she confronts her dad, he remembers the promise (with a wince) and says, Okay, I’ll give the hero six weeks to train you to take over. If he thinks you’re good enough to have the job it’s yours. If not it’s his.

Well, duh! What’s in it for him to train her? LOL They are now competing for the same job … which is the EXTERNAL CONFLICT.

But if they are both only competing for the job …the external conflict…there’s no reason for them to interact. They could do different jobs on the horse farm, on other sides of the property, visit different vendors, work with the horses at different times of the day…and never once see each other.

Which was why we needed a vehicle, something to keep them together and force them to interact, and why I added the Dad’s directive that the hero TEACH her.

The order of her dad for the hero to teach her how to run the farm forces them to spend time together and to interact. Because it’s only through interacting that they reveal their secrets, their goals, their pasts…and only through doing those three things that they can fall in love.

External conflict…thing that puts them at odds.

Vehicle…thing that forces them to interact even though they are at odds.

Lots of times they can be the same thing…but sometimes you’re going to have to create a vehicle. J

Here’s another value of the vehicle…

If you’re having trouble with your story, if you can’t quite seem to figure out what should happen next…you might be missing a vehicle.

Lots of us try to manufacture vehicles for our stories…We decide to write about a heroine and hero who have an intense backstory and intense internal and external conflicts. Say they were married and he cheated and she’ll never trust men again and he may never trust himself again.

That’s intense and wonderful and meaty, but we can’t figure out a reason they’d BE TOGETHER…let alone spend enough time together to reveal their inner cores and heal those inner wounds?

So we decide to have them agree to chair the town fundraiser together. And though it ‘works’ to get them in the same space, it doesn’t always have the emotional impact or even the edge-of-the-seat tension that we need for a really great story. (Sorry to be beating up on fund-raising committees.)

You’re always better off to figure out an external story for your hero and heroine that springs naturally from their lives and encompasses their internal conflicts.

What do I mean by that?

Well, the dad telling the hero he has to teach the daughter springs naturally from the external conflict that they both want the same job. Forcing the hero to teach her adds another dimension to their fight. Even as it forces them to interact.

In MAID FOR THE SINGLE DAD the heroine agrees to work as a maid/nanny for the hero because she “owes” her boss a favor.

How does owing her boss a favor get her working for the hero? She was in an abusive relationship with a “rich” man and her boss helped her out. Not just out of the relationship, but out of her depressed, god-awful feelings about life that result from being abused.

So when the hero comes to the maid company, the heroine (who is running the company while her friend is on her honeymoon) doesn’t want to lose a client for the friend who has been so good to her. (Because none of the maids on their payroll have been trained to be nannies.) Especially since the friend’s new husband has been trying for a decade to get a foot in the door for the hero’s construction business.

So she takes the job as nanny, cook, and housekeeper for the client HERSELF, knowing she’s doing a good deed for the friend who’s done so much for her, and also to help the friend’s new husband.

The hero, however, is a much richer, much more powerful man than the heroine’s ex who abused her.  But he reminds her of her ex all the same. Except magnified. So when she moves in (as part of the job) all her old feelings and fears about relationships come tumbling back.

Now, I could have had them in a story where she’s trying to find him a nanny (since she’s the one running her friend’s maid service while her friend is out of town) and everybody she sends over fails and the two of them are in contact nearly every day. That would be a vehicle.

But…

Does that really give readers an intense experience?  Not really.

You want your hero and heroine together in a way that hits on their internal conflict.

Putting my heroine in the same house with a guy who on the surface is the picture of her abusive ex … really highlights her internal conflict.

Having her nervous, the way his unfaithful ex-wife was, puts him on red alert.

The scenario wouldn’t have the same impact if she was looking for a nanny for him. SHE had to be in HIS HOUSE for the two of them to clash and for the internal conflict to become the issue it needs to be.

A lot of stories don’t put the hero and heroine into a close enough situation that their real issues bubble to the surface. Then, the writer scrambles for artificial ways to get and keep them together, like seeing each other at the diner or drugstore.

Not that these aren’t viable ways to get them together sometimes. But a story comes with its own readymade opportunities, if you take your thinking a step or two further and come up with a great – emotional – external story.

Especially one with a great conflict like THE TYCOON’S SECRET DAUGHTER, where a heroine who doesn’t want to interact with her ex must spend oodles of time with him because she won’t leave him alone with their daughter because she doesn’t trust him. You can FEEL the tension in that even without reading the book.

Or the hero who is forced to train his replacement (in ONE MAN AND A BABY) when he doesn’t want to be replaced! Oy! That one came with tons of tension.

The real draw for readers in any book is tension. A reason to keep flipping pages.

So you want to use every tool at your disposal!

For your homework, check your ‘external’ conflict/situation/goal/vehicle which should be the answer to question 2. Do your hero and heroine have a real reason to be together…something that’s strong and realistic and makes their situation even more dire? One that highlights their internal conflicts?

If not, can you think it through to come up with something stronger?

susan meier

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